" We believe there are too many clothes yet not enough soulful and respectful labels.

We believe Fashion must create a shock : The shock of the New combined with the shock of the IntImately familiar.

We believe Fashion must treat the world and the people right.

We believe it is our duty to make things change for the better. "

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THE BRAND

 

LIONNARD is a Menswear label offering bold and elegant silhouettes for those who wishes nothing but extra-ordinary pieces.
The  brand aims to challenge the the segmentations of womenswear and menswear.

The brand's identity associates the codes of a hybrid wardrobe mixing strength, poetry, and sensuality.

LIONNARD is set to offer a unique experience of Fashion.

Inspired by couture techniques; the brand focuses on displaying a wide range of artisanal savoir-faire. The brand also offers sur-mesure and made to order services for those willing to book an appointment at the Parisian atelier.

 

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THE CLOTHES

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As the brand preaches a conscious approach to fashion LIONNARD ambition is to produce high quality garments in limited series.
LIONNARD is committed to an eco-responsible approach: the collections are produced in France and Europe, limiting unnecessary transport as much as possible, and the materials are carefully sourced from deadstock stock of high-end fashion houses.

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THE DESIGNER

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Charlotte Lionnard started her fashion journey via an immersion in Textile design. She later on moved to Berlin to study Knitwear then join the London College of Art in London to pursue her training with a focus on menswear.

Curious and hard working she worked while studying for emerging designer such as Faustine Steinmetz, Grace Wales Boner. After graduating she joined the danish team of Anne Sofie Madsen before moving back to Paris to assist the Botter duo at Nina Ricci.

After working for Haute couture designer Yiqing Yin she founded her eponymous label.
Charlotte Lionnard's designs focuses on textile alterations and sublimations to bring a textural and sensory aspect to menswear.